2011/04/18

Windows 8是微軟的轉機還是危機?


隨著ARM架構的移動式設備不斷的擴展,即使是微軟過去與INTEL那強大且緊密的關係x86陣營也有鬆動的跡象(事實上WinTel聯盟老早已經沒以前那麼親密了),在2011年初微軟就已經鬆口說下一代作業系統將支援ARM平台 (Windows8),當然這樣子的舉動也表示了微軟已經無法忽視ARM設備日益狀態的跡象,事實上呢應該說微軟在手持設備上根本沒有任何競爭能力。

微軟宣布Windows8開始支持ARM後就有一堆新聞冒出來,當然這應該也是微軟自己官方的行銷模式,不斷的告訴關心人說我們除了支持ARM外,視窗8還擁有App商城、也有類似WP7的UI、也可以安裝到隨身碟中等...這些消息微軟到底想要透露出什麼東西給使用者呢?


首先是Windows Phone 7 Metro UI的導入:當然微軟絕對重視著WP7的發展,事實上WP7是一款好的手機系統,而Windows 8之所以導入Metro UI也是象徵微軟在移動是平台上可能將更重視觸控環境,全面的提升觸控UI,而不是類似Windows 7雖然可以直接轉變成平板電腦,但是整體操作依舊如PC一般,事實上Apple證明了平板電腦是可以不需要複雜的操作UI,當然微軟能重新重視自己那萬年不變的詬病也是一件美事,這也可以呼應我之前那一篇文章

不過就目前釋出Windows 8 beta影片中並無法看出Metro UI到底能帶給我們什麼多大的改變,裡面幾乎隨處可見的都是Win7 (傳統視窗介面) 影子!在馬克看來傳統的操作介面依舊要進化,但是另一個以Metro UI的操作要能更加協同,如果不能如此,Windows 8可能會導致微軟全面性的崩潰。
Windows 8 App Store? 看起來學很大喔

Windows 8的App商城:這個就是學Apple來的!水果公司已經在自家的Mac OS中加入了App Store,水果公司在iPhone以及iPad上把Apple Store經營的相當有聲有色,這樣子的經驗也導入了Mac OS中,而Windows 8也有樣學樣起來,這一點沒什麼好講的,但是背後我個人認為有比較重大的意義,那就是有機會把一般以及手持裝置的App商城做一次性的整合,除了可以強大Windows 8在一般使用上的應用,也同時增強手持裝置的應用,簡單來講或許有機會兩者一並的快速成長,從落後者極速的趕上Apple以及Google等競爭對手。

聽說需要16GB以上的隨身碟...不過隨身碟的價格不是問題啦

Windows 8 Portable Workspace:這項功能就是支援Win8可安裝至USB隨身裝置中,有些網友相信有用過類似WinPE以及Linux,其方便性就不用多說了,但是由官方來支援下相信完整的功能是可以期待,當然微軟要克服的東西一樣也少不了。

但是Windows 8大概是微軟視窗平台以來最大的冒險,連自家的CEO都這麼說了,之所以說是危機的幾點要素是馬克自己想的,最大的一點就是全面的進入手持設備競賽,如果Windows 8的表現非常的差,甚至是被所有廠商唾棄,這將到自家過去稱霸的PC市場上有相當程度的影響,這樣子的影響肯定會被放大,甚至導致微軟丟失作業系統超過半數的成績;最後甚至將沖淡微軟在IT界的影響力!

再來就是上市的日期,若是Win8推出無法在明年銷售,那麼越來越成熟的他牌系統將牢牢的鞏固市場,微軟將可能徹底丟失平板以及智慧型手機的市場,甚至最終連企業市場都丟失。而自己的雲端商機也可能成為泡影。

簡單來說就是Windows 8的成敗決定了微軟日後的走向,這也是我一直詬病微軟無法「去視窗」化的經營模式,過去也許只是因為對手不夠強大所以可以安然的渡過那黃金歲月,但是如今強敵林立,如果連自家的視窗都倒了,那麼微軟可能變得什麼都不剩?

但是並不是都是危機,打開ARM市場後,應該有助於微軟系統跟那些iOS or Android平台競爭,因為後者這些平台對於企業來講並沒有什麼助益,若能同時攻佔消費者以及企業市場,那麼就不用擔心平台電腦以及智慧型手機的發展,自然而然消費者會購買更多工更便利的產品,有機會連同之前慘敗於Apple以及Google的恥辱一併討回,不過這需要時間來證明,以企業的立場來說並不會搶進這些新產品。

另一個轉機將是微軟很可能在於雲端產業上有絕大的佳積,假若Win8以及平板還有智慧型手機都有顯著性的成長,那麼微軟不管在搜尋還有其他的雲端服務都會得到正面的回饋,這有助於微軟對抗Google,當然Google並非省油的燈,但是Windows 8的成功可能遠比Win7熱賣還來得令Google坐立難安。

延續閱讀:微軟是到該捨棄Windows這名號的時候了

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